Download PDF Gamification in TourismBy Roman Egger, Paul Bulencea

Download PDF Gamification in TourismBy Roman Egger, Paul Bulencea

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Gamification in TourismBy Roman Egger, Paul Bulencea

Download PDF Gamification in TourismBy Roman Egger, Paul Bulencea

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Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.

• Sales Rank: #1016772 in Books
• Published on: 2015-09-10
• Original language: English
• Number of items: 1
• Dimensions: 8.27" h x .40" w x 5.83" l, .51 pounds
• Binding: Paperback
• 190 pages

Review
"Paul Bulencea and Roman Egger have brought together two of my favorite subjects into one engaging, informative, and well-researched book. Everyone in tourism - districts, attractions, and support companies alike - should read Gamification in Tourism, but in fact so should everyone involved in designing memorable experiences (as the sub-title memorably puts it), for its Memorable Experience Design framework applies to all those who wish to succeed in today's Experience Economy." - B. Joseph Pine II Co-author, The Experience Economy and Infinite Possibility

"The book Gamification in Tourism is the first of its kind to bring together two current issues - Gamification and Experience Design. This innovative book will be very useful to both academics and practitioners. The book is well structured and also allows non-academics to grasp and apply the theoretical concepts easily through examples and cases that illustrate the different gamification approaches." - Prof. Dimitrios Buhalis Bournemouth University, UK

"With elaborate design conceptualization and practical case studies, this book provides both researchers and practitioners with an excellent foundation on gamification as an approach to behavioral design for tourism experiences. Through the Memorable Experience Design (MED) framework, the book comprehensively touches on the design elements and processes necessary to understand, structure, target, and measure behavioral actions to ensure positive tourism experiences." - Iis P. Tussyadiah Washington State University Vancouver, USA

"This book comes highly recommended for anybody that wants to create better, a more engaging and financially successful tourism experience. While the book is not really a blueprint for creating experiences (is such a book really possible?), it will certainly give you a very valuable insight into concepts, ideas and good practices that you should be aware of. In fact, just browsing through the book will give you plenty of ideas on how to create a new tourism product or improve an existing one."   - Žiga Novak, Experience Designer 

About the Author
Paul Bulencea first started to incorporate elements related to experience design and gamification within events he co-organised with WISIT (Worldwide Innovative Students in Tourism), a student association that he founded. He later explored the topic in his master thesis where he created a museum experience experiment that significantly increased the visitors' immersion, memory and satisfaction of their experience. He has presented papers about gamification in tourism at international conferences such as the World Travel Market in London and the Enter Conference in Dublin. He also delivers lectures at various universities worldwide and explores entrepreneurship with a start-up that he co-founded.

Roman Egger is a professor and divisional director of eTourism at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences. He serves as an advisor to a number of national and international projects that relate to Information Technologies in Tourism and is a consultant for eTourism-development activities. He has written and co-edited fifteen books, published a number of articles in books and journals and is co-editor of the scientific Journal "Zeitschrift für Tourismuswissenschaft". He is a member of the International Federation of Information Technology for Travel and Tourism (IFITT), ÖGAF, DGOF, DGT and AIEST.

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